Creating A Better Future

Empowering students from all backgrounds to realize their dreams and create a better future for themselves and their communities.

Company Purpose

Our purpose is to empower high school students to own and celebrate their unique journeys, fostering a platform where they can document their academic and personal achievements and share their stories with pride.

We believe in the transformative power of self-reflection, encouraging students to build the path that changes their life.

Our Mission

Our mission is to provide a dynamic digital space for high school students to curate a comprehensive record of their academic pursuits, extracurricular activities, and personal growth. Through the Appli platform, we aim to equip students with the tools to articulate their stories, instilling confidence and facilitating connections. We are committed to supporting educators and counselors in guiding students toward fulfilling futures

Our Vison

We envision a future where every high school student, regardless of background or aspirations, has the means to showcase their achievements and potential authentically. We strive to be the go-to platform that elevates the college application process and serves as a holistic resource for students, educators, colleges, and organizations. Our vision is to inspire a generation that embraces their journey, values diverse experiences, and confidently steps into a future of limitless possibilities.

Our Values and Beliefs

Passion For

Empowering Journeys

We are fueled by a genuine passion for empowering high school students on their unique journeys. Our dedication shines through in every feature, update, and interaction, inspiring students to take ownership of their stories.

What This Looks Like:

  • Demonstrating enthusiasm for the mission

  • Actively seeking ways to enhance the platform's impact

  • Consistently fostering an environment that encourages student empowerment

Innovative Minds,

Creative Solutions

We cultivate a culture of innovation, where every team member is encouraged to think creatively, propose bold ideas, and contribute to the continuous improvement of Appli.

What This Looks Like:

  • Actively seeking new solutions

  • Embracing change

  • Contributing innovative ideas to enhance the platform's functionality and user experience

Transparent Communication

We value open and transparent communication, ensuring that information flows freely within the team. Honest and clear communication is the foundation of our success.

What This Looks Like:

  • Communicating openly about goals, challenges, and opportunities

  • Actively listening to team members

  • Promoting an environment where everyone feels heard and valued

User-Centric Excellence

We prioritize the needs and experiences of our users, ensuring that every decision, feature, or update is centered around providing the best possible value and service to high school students, educators, and colleges.

What This Looks Like:

  • Actively seeking and incorporating user feedback

  • Conducting usability tests

  • Maintaining a commitment to delivering excellence in user experience

Collaborative Spirit

Collaboration is at the heart of our success. We foster an environment where team members actively communicate, share insights, and work together seamlessly to achieve our collective goals.

What This Looks Like:

  • Actively participating in cross-functional collaborations

  • Openly sharing knowledge and expertise

  • Contributing to a positive and supportive team culture

Adaptability & Resilience

In our dynamic environment, we embrace change with resilience. We are adaptable, quick to learn, and view challenges as opportunities for growth and improvement.

What This Looks Like:

  • Responding positively to changes

  • Quickly adapting to new circumstances

  • Demonstrating resilience in the face of challenges.

Commitment to

Diversity & Inclusion

We believe in the power of diversity and inclusion. Our team is committed to fostering an environment that celebrates differences, values unique perspectives, and ensures everyone feels a sense of belonging.

What This Looks Like:

  • Proactively promoting diversity in hiring

  • Respecting and appreciating diverse viewpoints

  • Actively working to create an inclusive workplace

Social Impact

Champions

Beyond our immediate mission, we recognize our responsibility to make a positive impact on the broader community. We actively seek ways to contribute to social causes, whether through volunteerism, partnerships, or other initiatives.

What This Looks Like:

  • Participating in community service activities

  • Exploring opportunities for social impact partnerships

  • Embodying a commitment to corporate social responsibility

Guardians of

Trust & Security

We are unwavering guardians of the trust placed in us by high school students, parents, and educators. Security and privacy are non-negotiable, and we are committed to implementing robust measures to protect the well-being and confidentiality of every user.

What This Looks Like:

  • Implementing and adhering to stringent security protocols

  • Regularly updating privacy measures

  • Fostering a culture that prioritizes the safety and trust of our users.

These corporate values provide the foundation for our team at Appli. They guide our actions, decisions, and interactions as we collectively work toward fulfilling the company's Purpose, Mission and Vision.

Meet Our Team

Our team is a diverse group of entrepreneurs, business experts, and creatives who are passionate about your success. We bring a wealth of experience and a genuine desire to see you thrive.

Dante Hilton

Founder & CEO

Jason Sanders

CO-Founder & CBDO

Danny Zavala

Co-Founder & Executive Board

Craig Olson

Executive Chair

Kim Conner

Advisory Board

Conchita Valenzuela

Advisory Board

Steve Taplin

Advisory Board

Shaheen Sheik-Sadhal

General Counsel