Creating A Better Future

Empowering students from all backgrounds to realize their dreams and create a better future for themselves and their communities.

Company Purpose

Our purpose is to empower high school students to own and celebrate their unique journeys, fostering a platform where they can document their academic and personal achievements and share their stories with pride.

We believe in the transformative power of self-reflection, encouraging students to build the path that changes their life.

Our Mission

To empower high school students to navigate their unique journey with confidence by providing the tools, guidance, and resources they need to achieve their goals and build a fearless future.

Our Vison

To create a world where every high school student, regardless of background or circumstance, has equitable access to resources and support that inspire them to dream big and realize their full potential.

Our Values and Beliefs

Passion For

Empowering Journeys

We are dedicated to guiding students, parents, and institutions toward realizing their full potential by providing the tools to build fearless futures.

What This Looks Like:

  • Demonstrating enthusiasm for the mission

  • Actively seeking ways to enhance the platform's impact

  • Consistently fostering an environment that encourages student empowerment

Innovative Minds,

Creative Solutions

We embrace innovation to develop forward-thinking solutions that address the evolving challenges in education and beyond.

What This Looks Like:

  • Actively seeking new solutions

  • Embracing change

  • Contributing innovative ideas to enhance the platform's functionality and user experience

Transparent Communication

We foster trust and accountability by prioritizing openness and honesty in all interactions and decisions.

What This Looks Like:

  • Communicating openly about goals, challenges, and opportunities

  • Actively listening to team members

  • Promoting an environment where everyone feels heard and valued

User-Centric Excellence

Our users are at the heart of everything we do; we strive to deliver exceptional experiences tailored to their unique needs.

What This Looks Like:

  • Actively seeking and incorporating user feedback

  • Conducting usability tests

  • Maintaining a commitment to delivering excellence in user experience

Collaborative Spirit

We believe in the power of partnerships and collective effort, working together to achieve shared goals and amplify impact.

What This Looks Like:

  • Actively participating in cross-functional collaborations

  • Openly sharing knowledge and expertise

  • Contributing to a positive and supportive team culture

Adaptability & Resilience

In a rapidly changing world, we remain flexible and determined, ready to pivot and grow in the face of challenges.

What This Looks Like:

  • Responding positively to changes

  • Quickly adapting to new circumstances

  • Demonstrating resilience in the face of challenges.

Commitment to

Diversity & Inclusion

We champion equity by creating opportunities for underrepresented communities and ensuring every voice is heard and valued.

What This Looks Like:

  • Proactively promoting diversity in hiring

  • Respecting and appreciating diverse viewpoints

  • Actively working to create an inclusive workplace

Social Impact

Champions

We are driven by a mission to make a meaningful difference, leveraging our platform to create positive change in education and society.

What This Looks Like:

  • Participating in community service activities

  • Exploring opportunities for social impact partnerships

  • Embodying a commitment to corporate social responsibility

Guardians of

Trust & Security

We are steadfast in protecting our users’ data and privacy, ensuring a secure and reliable experience for all.

What This Looks Like:

  • Implementing and adhering to stringent security protocols

  • Regularly updating privacy measures

  • Fostering a culture that prioritizes the safety and trust of our users.

These corporate values provide the foundation for our team at Appli. They guide our actions, decisions, and interactions as we collectively work toward fulfilling the company's Purpose, Mission and Vision.

Meet Our Team

Our team is a diverse group of entrepreneurs, business experts, and creatives who are passionate about your success. We bring a wealth of experience and a genuine desire to see you thrive.

Dante Hilton

Founder & CEO

Jason Sanders

CO-Founder & CBDO

Craig Olson

Executive Chair

Maisha Cobb

Business Advisor

Shaheen Sheik-Sadhal

Legal Counsel

Lawrence Smith

Advisory Board